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LinkedIn for marketing your business

As a practice, we at Finlay-Mulligan & Co Accountants are fond of using Linkedin to keep abreast of news relating to our client’s industries and for networking. LinkedIn has been around as a business-focused social network since 2003, so it’s a platform that many of your employees, customers and prospects will be aware of. On the whole, LinkedIn is probably best known as somewhere for people to share their business experience, connect with other professionals in their sector, or search for a new role in the job market.

So, how useful is LinkedIn when it comes to marketing your brand and your business?

A company page gives you an online hub where you can post company news, share thought leadership, advertise your latest job vacancies and drive your latest marketing activity.

These are the of the key ways to maximise your LinkedIn experience from the Finlay-Mulligan & Co Accountants team:

  • Create your LinkedIn business account – to set up a company page, you’ll need to upload your business logo, a clear overview of the company and links to your website and contact details. This will be your main hub for posting content and news, so make it informative, but keep it short, concise and engaging.
  • Advertise your current jobs – LinkedIn has a large job market, so one obvious use of your company page is to advertise your latest vacancies. There are various talent solutions and paid-for features for searching the job market for suitable candidates, but at the most basic level you can post details of the vacancy and link back to your hiring page on your website. Promoting these vacancies widely helps to get the company name out there and raises awareness of the brand in the hiring market.
  • Market to a huge business audience – advertising within the LinkedIn platform helps you to reach your target audience and there is a range of advert formats and tools to choose from. You can run sponsored ads that appear in the LinkedIn Feeds, simple pay-per-click (PPC) desktop ads or highly targeted dynamic ads.
  • Enhance your sales activity – Linkedin Sales Solutions give you the tools to find leads, increase your business intelligence and improve your ability to convert leads into sales. Using the data that’s available in the LinkedIn Platform, you can use these solutions to target the right people, the right decision-makers and the best prospects.

If you would like to discuss your business needs. Call Finlay-Mulligan & Co Accountants on (01) 6638700 or email

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