Three steps to social media success for your business
The Finlay-Mulligan & Co Accountants team are aware that social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers.
Here are some tips from the Finlay-Mulligan & Co Accountants team to ensure your social media has a clear strategy and strong follow-through, this can help humanise your business, creating a brand that feels familiar, relatable, and magnetic.
- Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)?
- Understand the ‘internal questions’ your customers might have, meaning what are the obstacles that stand in the way of a customer buying from you. If you understand this then you can create content that answers these questions.
- Establish what platforms your customers live on. Different demographics favour different platforms and each platform has its own ‘culture’.
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