Does your business need an app?
Apps offer us convenience – that’s their main purpose. The Finlay-Mulligan & Co Accountants team understand that. They help us plan our day, search for information, keep ourselves entertained or make purchases straight from our phones. We spend most of our day on apps, being productive or relaxing on shopping, game or social apps.
So, if apps are a key part of the digital economy, does your business need to invest in one? And, if you do, what are the core benefits of this branded app likely to be? An app may help your business increase its profits but the real question here is a simple one: ‘Do you really NEED an app?’
Here are some questions to consider from the Finlay-Mulligan & Co Accountants team:
- Do you have a clear idea of what your app would do? Your app needs to have a very clear purpose and reason for being. It’s important to know exactly what your core audience will get from downloading and using the app. Can customers buy your products or services directly via the app? Are there additional services or perks that are exclusive to app users? Are there helpful tools or calculators on offer?
- Do you know how you’d market the app? There are millions of apps available through the existing Apple and Google app stores, so making your brand-new app stand out in these incredibly busy marketplaces is going to require some serious marketing. You can obviously promote the app to your existing customer base, but how will you engage new prospects and warm targets?
- Could the app open up new markets? If your app offers enhanced services and features or helps you pivot into a new sector, it does have the potential to generate new markets, new revenues and greater financial stability for the business. By investing wisely in a well-thought-out app, you can increase your audience, futureproof your business model and create improved income for the company. But to do this, you have to do enough research, homework and development to guarantee a successful launch.
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